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Circulation

When did you last really look at a BPA Worldwide Circulation Statement?

Since launch, the circulations of World Highways, ITS International and Aggregates Business Europe have been independently audited by BPA Worldwide to ensure they are of the highest quality.

The comprehensive nature of the audit process provides our advertisers with the absolute certainty that the magazines are circulated exactly where we claim, and that every possible check has been made on their behalf by BPA Worldwide to ensure this is so. In short it allows them to invest in our products with total confidence.

Why ‘Qualified‘ is not enough to base your buying decisions on

The BPA Worldwide audit provides comprehensive, independent verification of the magazine‘s circulation. During the audit process all supporting data is analysed and only those individuals who genuinely qualify under the terms of the controlled circulation will receive copies. Having a qualified readership - being able to prove who you are distributing your copies to - is the minimum standard that all publishers should offer, but with Route One Publishing’s magazines you get much more.

It is absolutely essential to look beyond the front page of the BPA Worldwide Circulation Statement. While some of the headline numbers can be impressive, questions 3a, 3b and 3c are the definitive test of a magazine‘s circulation, where you can view the circulation by establishment type, the source and age of the data and the percentage of requested subscribers. Without this information you have no guarantee that your advertising message will reach your intended audience.

World Highways Circulation Statement
ITS International Circulation Statement
Aggregates Business Circulation Statement

Route One Publishing has long held a seat on the BPA European Advisory Board and is actively involved in helping to set auditing criteria, including those for e-media. Route One Publishing recently championed the campaign to report digital editions separately to printed editions, thus recognising them as a different medium, which BPA Worldwide now supports.

BPA Worldwide was established in 1931 and is the world’s most recognised independent auditing company for the publishing industry, serving over 2,000 B2B publications, 500 consumer magazines, plus newspapers, events, websites, databases and eNewsletters. The remit of BPA Worldwide, a not-for-profit organisation, is to protect advertisers from inaccurate or inflated circulation claims from publishers attempting to secure advertising support.

For more information go to www.bpaww.com
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